Job Title: Client Strategy Director

Company: Genie Goals Ltd

Department: Client Strategy Team

Location: Distributed - remote with usable Cambridge office and occasional travel

Working Hours: Full Time 37.5 hours per week with flexible working arrangements

Salary Range: £48,670 - £52,727 pa

About Us

Genie Goals are Big-Picture Performance Marketing Experts.

We use a considered full-funnel approach that creates results for bold ecommerce brands such as Mamas & Papas, The Diamond Store, Scamp & Dude, Bird & Blend Tea Co and many more.

We are globally award winning across our 3 services: Paid Search, Paid Social and Affiliate Marketing.

All while creating a remarkable, inspirational workplace where our team can grow, learn and develop. Recently we were named:

• Top 100 UK's Best Workplaces (Small)™ 2023, 2024, 2025 & 2026 - including a 14th placing in 2026!

• Top 100 UK's Best Workplaces for Women™ 2023, 2024 & 2025

• Top 100 UK's Best Workplaces for Development™ 2024, 2025 & 2026 - including placing 4th in 2026!

• Top 100 UK's Best Workplaces in Advertising, Media & Marketing (Small & Medium)™ 2024 & 2025

• Top 100 UK's Best Workplaces for Wellbeing™ 2025 & 2026

We are proud to be a certified Great Place to Work!

Job Overview

As a Client Strategy Director, you are the senior commercial authority and the ultimate strategic anchor for your Tier 1 client portfolio. You are your clients' champion, taking complete ownership of their overall happiness, forging unbreakable partnerships, and guiding their overarching narrative so they have 'no reason to look anywhere else.'

You are not a 'doer' of daily platform tasks. Instead, you leverage deep empathy and exceptional people skills to deeply understand their business objectives, leading the strategic roadmapping and crafting bold, cross-channel strategies. By commanding the room and filtering the noise, you ensure the technical team delivers exceptional results that drive your clients' growth.

Key Responsibilities

High-Level Strategy & Big Picture Thinking

• Industry-Leading Strategy for our Tier 1 clients: Autonomously, lead the development of industry-leading, bold, and innovative cross-channel digital marketing strategies, deeply understanding client objectives, targets, and performance to drive their success.

• Pioneer New Opportunities and ways of working: Our top tier clients are often our first step into new platforms, channels and innovations. Spearhead testing and innovation with support from the Heads of Channel in order to build agency case studies to roll out across our wider client portfolio.

• Channel-Agnostic Gap Evaluation: Operate entirely 'channel agnostic' to deliver true Big Picture Thinking. Maintain a deep understanding of industry trends and market insights, proactively identifying their impact on client strategies, and collaborate with Heads of Channel to refine and innovate channel-specific strategies

• Curating the Narrative: Take absolute ownership of digesting and curating the reporting narrative. You must translate the data and methodologies provided by the Innovation and Delivery Hub into a compelling, easy-to-understand commercial story that proves our value to the client.

• Proactive Problem Solving: Act as the primary strategic point of contact for resolving complex client challenges and independently leading high-level crisis management. Escalate to the Head of Client Strategy when a major account is at critical risk of churning, or an issue requires an agency-wide or board-level commercial intervention.

• Connect the dots across the ecommerce landscape; Make use and add to the network of respected partners in the wider ecommerce space to help solve our clients challenges and upsell relevant opportunities.

• Keep your finger on the pulse of key industry trends and market insights, proactively identifying their impact on client strategies (with data inputs from the Innovation and Delivery Hub)

• Continuous Development: Continually build your own personal awareness, knowledge, and skills across all marketing channels (both Genie Goals offerings or otherwise) to remain at the cutting edge of the industry.

Cultivating Client Relationships & Stakeholder Management

• The Ultimate Gatekeeper: Act as the strategic shield for the Innovation & Delivery Hub. You must confidently set and hold clear boundaries with clients to prevent scope creep, ensuring all technical requests are translated into crystal-clear briefs and formally signed off before execution begins.

• One clear view; Be the clients’ eyes at Genie Goals - ensure they have full visibility of their roadmap, their deliverables and their performance, (can be often across multiple markets or brands). Give your clients the confidence that nothing is missed with a clear and concise all-encompassing view.

• Empathetic Stakeholder Management: Apply exceptional people skills, deep empathy, and active listening to truly "put yourself in others' shoes" during client interactions. You must actively "sort through the noise" and "read the room" to uncover the client's true business challenges rather than just reacting to their immediate requests.

• Commanding the Room & Meeting Management: Chair key client meetings and Strategic Business Reviews as the independent, senior Genie Goals representative. You must exercise ruthless meeting management by bringing in the right points of contact (e.g., Innovation & Technical Leads, Heads of Channel) only when strategically necessary to enhance relationships, while being highly respectful of internal time and protecting the Innovation & Delivery Hub's utilisation rates.

• A ‘Chameleon Consultant’: As the the commercial strategic consultant for our clients, you are able to transfer and adapt your strategic thinking across all verticals and industries

• Build unbreakable relationships: Accompany clients to Genie Goals events and face to face events and meetings ensuring they feel like Genie VIPs and that we are a true extension of their team.

• Supercharge the Supply Chain: Teamwork with the Innovation & Delivery Hub and the Heads of Channels is essential in a supply chain which works like clockwork. Feedback on workflows to constantly optimise with radical candor taking responsibility for your area of the supply chain.

• ‘Kaizan’: Proactively identify bottlenecks and implement solutions in order to make it easier to deliver exceptional service to our clients. Strive for excellence.

Commercial Ownership & Growth

• Portfolio Revenue & Scope Protection: Hold accountability for the top-line revenue and commercial health of your portfolio. While the Innovation & Delivery Hub owns execution efficiency, you are responsible for protecting the agency's margin by fiercely managing scope creep, setting clear boundaries, and ensuring all briefs are precise so technical time is not wasted.

• Commercial Negotiation & Upselling: Accountable for pricing, contract negotiation, and actively identifying upsell/commercial opportunities to increase client ‘stickiness’ and overall portfolio value. You will explicitly partner with Heads of Channel and the Head of Sales & Marketing to develop compelling and commercially sound upsell proposals.

• High-Stakes Account Leadership: Acting entirely independently, you apply your senior experience and authority to manage a strategically balanced portfolio. While you anchor the agency's largest and most commercially vital clients, you will also manage a fluid mix of smaller accounts to balance overall Gross Profit. You own their financial trajectory without the distraction of line-managing staff.

• New Business Leadership: Support New Business by leading the strategic elements of high-level pitch proposals and forging key industry partnerships.

Optimise performance through bold creative strategies

• Clear creative direction evolving with the brand at heart: Balance brand objectives and performance best practice to advise clients with a clear strategy which evolves with evolution and innovation in the platforms’ ecosystems.

• Strategic Concepting & Brand Translation: You'll take the client's overall brand message and translate it into brilliant, high-level strategic concepts. We'll look to you to spot macro social media trends and proactively suggest ways to incorporate them into the client's ad account.

• Collaborating on Testing Roadmaps: You'll share ownership of the creative testing roadmap with our Innovation team. While they bring the data, you're responsible for filtering the direction, walking client stakeholders through the plan, and ensuring it perfectly aligns with their broader business goals.

• Concept Curation & Feedback: Think of yourself as the strategic filter for the Innovation & Delivery Hub. You'll review their data-led concepts, identify which ones truly sing for the client's specific brand identity, and provide constructive, dot-connecting feedback.

• Strategic Creative Reviews: You'll run engaging creative strategy sessions with client stakeholders. The goal? Helping them improve their internal capabilities and effortlessly align their in-house creative output with our performance recommendations.

• Finger on the pulse of what makes a winning creative: Keep up to date on what makes the most compelling creative on all platforms - what works, what needs to change and what’s next.

Agency Contribution & Compliance

• Embody the Genie Behaviours: Embody the Genie Goals Behaviours, particularly Be Authoritative, But Always With Respect (bringing ideas with confidence and challenging clients) and Trust Built On Transparency. Be prepared to have the ‘difficult conversations’.

• One Genie: as the client lead, you need to know when to take the call and when to seek collective wisdom.

• Operational Accountability: Ensure you accurately record your time in Scoro and that the strategic direction you set strictly aligns with client SLAs to protect agency profitability.

• Compliance: Understand and comply with all GV guidelines for security, data protection, and GDPR compliance

What We Offer

• Remote Working Allowance

  • We pay all Genies £126 per month WFH allowance

• Flexible Working

  • We provide flexibility in working options and work in a distributed team model

• 25 Days Annual Leave

  • + Bank Holidays

• Enhanced Absence and Family Leave Policies

• Workplace Pension

  • Your 4% employee contribution is matched by Genie via salary exchange

• Employee Referral Scheme

  • A bonus payment if we hire someone you recommend

• Electric Car Scheme

  • Allows you to lease an electric car through salary exchange, giving savings on Tax and NI

• Cycle to Work Scheme

  • The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange

• Genie Academy

  • Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business

• Quarterly Social Events

  • We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes

• Access to Spill

  • Professional therapist sessions

• Wellness Activities

  • Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing

• Wellbeing Perks

  • Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement

• Genieversaries

  • Work anniversary awards give gratitude to Genies for their dedication and commitment to the business

We look forward to receiving your application!

Diversity, Equity & Inclusion

Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know via apply@genieventures.co.uk